Barbara Read

Business Advisor

Sacramento Valley SBDC

About Me:

Barbara Read brings creativity, strategic insight and problem-solving abilities to help businesses identify opportunities and maximize value. Areas of expertise include product/service development, market development, branding, online and traditional promotion, pricing and corporate responsibility initiatives.

Career highlights include: Marketing management at Neutrogena Corporation, general management and marketing in Information Technology, consulting to hundreds of businesses, including 25+ years through Small Business Development Centers, and teaching Marketing and Entrepreneurship at California State University, Sacramento and Sierra College.

Expertise: Business Planning Marketing